10 Common Email Marketing Mistakes

Wondering why you’re not getting the results you want from your email marketing? It could be because you’re committing these common mistakes:

  1. You only send emails when you’re trying to sell
  2. You’re adding people to your email list without asking them
  3. Your emails are not attractive
  4. Your email message has no links back to your site or content (or, worse – the links don’t work) 
  5. You’re not using analytics tools to measure response rates 
  6. You’re paying way too much for your email management service
  7. Your email copy sucks
  8. You don’t offer readers a plain-text version
  9. You didn’t test the email in multiple email applications or reading devices (mobile, tablet, etc)
  10. There’s no clear call to action

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